Sustaining bread category growth during 2021

Bread categories saw growth during the pandemic—now bakers just need to sustain that momentum.

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“In an area where a vegan lifestyle and eating for health are in high focus, adding quinoa and other ancient grains could dramatically increase product sales,” says Seaton. “But in an area where consumers are focused on more traditional products, textures, and flavors, substitutions for the sake of health benefits could negatively impact sales. Knowing your consumer is key.” She also notes offering half loaves helps keep customers coming back to the grocery store.