2021 Outlook: Full speed ahead into 2021

After an unpredictable 2020, processors will still have to navigate COVID-19 and its aftereffects in 2021.

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In order to have a successful 2021, Seaton recommends a couple of tactics. One, small processors should work with their customers, whether they are retail or restaurant businesses, to become indispensable partners. That partnership entails not only being able to work with their ideas, but coming to them with promotion or product ideas of your own. It moves the relationship from a simple transactional one to a collaborative one.