Simple And Actionable

Seaton Food Consultants (SFC) offers Trained Sensory Team services to evaluate current products against proposed changes or competitors’ products.

You will receive a quantitative analysis that will provide actionable information, quickly.

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Utilize Our Experience

We have provided sensory impact guidance for:

• Formulation changes (sodium reduction, binders, clean label alterations, phosphate removal, soy replacers)

• Crop season impacts (produce)

• Shifts in raw material availability (beef and pork)

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Your Goals First

• We start with your goals for analysis.

• Then we will provide a proposal for the sensory analysis to ensure that the outcome will suit your needs.

• Team can assemble within 24 hours of sample arrival, based on number of aliquots, reports are usually available within a week of testing.

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Sensory Analysis Provides Critical Information

• Descriptive Analysis – What are the key attributes and underlying features of your product?

• Competitive Analysis – Who are your top competitors? What makes your products different from theirs?

• Consistency – Does your product remain the same over time, from plant to plant, from season to season?

• Formulation Change Impacts – does a cleaner label mean less flavor? Off flavors?

• Shelf Life Studies – How does your product change over time? Could you extend shelf life without impacting quality?

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Specific Sensory Training

We can come to you (virtually or in-person) and work with your team, in your environment, to help you establish an in-house sensory team of your own – specializing in your particular products and attributes.

We can check their work periodically, and have refresher training sessions to ensure proper knowledge transfer and execution.

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Deliver Your Brand Promise With Confidence

Success comes from a transparent and consistent sensory and product evaluation process, solution-focused reporting, and organizational accountability.