The food business is fiercely competitive, and a recent survey shows that new competitors are the #1 concern of food manufacturers. 

How Do Your Signature Items Stack Up?

It’s tough to compete with what you don’t understand. Seaton Food Consultants’ Competitive Benchmarking provides an increased understanding of your position in the full competitive landscape to inform your business strategy.

Whether you are trying to get a sense of the market pre-launch, or uncover the benefits of a new competitor, we will uncover the insights needed to move your business forward.

Product Surveillance 

Seaton Food Consultants (SFC) offers Competitive Benchmarking services to evaluate active products in your marketplace.  

We will work with you to determine the specific competitive set and key attributes for discovery. 

Our comprehensive assessment will reveal your product position against the current competition. Our full organoleptic evaluation will enhance your knowledge and inform your strategy.

We also provide recommendations to make your product stand out from your competitors.

The Food Spectrum

SFC offers benchmarking against the competitive set in all areas of food, including: 

  • Retail and Grocery
  • Foodservice
    • Independent and Chain Restaurants
    • Quick Service
    • Casual Dining
  • Catering and Hospitality
  • Meal Kit

Our System

  • Align on goals
  • Identifying Competitors and Key Attributes
  • Sample Acquisition
  • Comprehensive testing
  • Actionable Reporting and Reccomendations

Deliver Your Brand Promise With Confidence